freddy bruce

what i do

I help fast-growing ecommerce brands figure out their fulfilment, building the solutions that lets them ship globally without it becoming the thing that slows them down.

At Bezos.ai I lead growth, sales, and product. In practice that means working closely with brands on solutions that actually fit how they operate, and building the physical processes and software that makes it all run. I source the warehouse partners, the carriers, and the technology, and I'm usually the one who has to make them work together.

I'm drawn to helping small and medium businesses succeed by making sure they have the best solutions at the best price.

background

I started my career at Goodlord, a proptech startup, where I got my first real exposure to how software gets built.

From there I fell into ecommerce logistics and grew into loving it. The problems are physical, digital and financial. Getting that right, at scale, across multiple countries, is genuinely hard. That's what keeps it interesting.

beyond work

I live in the New Forest with my family. When I'm not working you'll find me at CrossFit, reading, or building side projects.

Feel free to reach out. I read every message and do my best to respond.